slightly better

I've done some backgrounds to go with the animals and ive used one colour on each but 4 different tints. I don't really get whether you can print tints properly digitally , but i think i am going to screen print these at half scale or less because i can just add white to the ink each time and also because i like the way it looks overlapped like on the bottom picture. Something will go wrong but i hope its not both. In the crit tomorrow I want to know how i can put all this stuff in context because its not obvious what its for or anything.

To do list

Here is a list of things I need to do before 5th June:

•Do the animals better
•Decide on which logo and put into some context
•Letterheads/business cards?
•Make animals better
•Draw backgrounds and sort out colours
•Design poster
•Design banner
•Booked into print - Thursday 28th May 3pm (6 A2s)
- Tuesday 2nd June 10am (2 A1s)

Oh dear

oh deary me my work looks gross and i don't know how to make it look not gross. i think i have decided on a final logo which is one of these depending on whether i think it should be one or two colour. My animals look weird, i quite liked the pen drawings but now in colour they look horrible so i think I'll have to think of a different way of colouring them. I might do some backgrounds to go with each animal , and change the number of colours that I'm using e.g. mantis will be lots of tints of the same green, fish lots of tints of the same blue etc. Also I need to think about what I'm going to do with them to show them in a bit more context e.g. they will be on square panels, with the logo, and possibly the name of the animal in my own font/a complementary font to the logo? I think all of this will be good practice because I think I have some freelance work for when I finish, to do interpretive boards and an eye spy pack for a new nature reserve in my town, so i gotta get this animal drawing up to scratch.

tutorial

Today I had a tutorial with Justin about The River project. He suggested that I try making my logos look less static and rigid with some sort of swoosh or hint of river/water which I agree with. Also I need to add more colours to my palette because at the moment ive only got browns and yellows but if i had a blue/turqoise/pink i can use these on the animals to make them more striking. also he suggested i should do a poster as if it was the launch, using the identity, animals and colours which will be nice and will give everything more context. I said i was worried about how i would present them at the end because the exhibition doesnt exist yet to take photos of and he said to print the animals large as if they were the panels and have the identity on them too in the corner or something.
Here are the animals which i drew today. I want to maybe include some african/south american patterns onto them when i colour them later.

initial ideas

I just sent off some initial ideas for The River logo. The brief was to make them look like it is in the same family as The Deep but kind of the opposite at the same time because it is the fresh water version. Also it has to look quite sophisticated, not like a sea life centre, and the palette for the whole thing needs to step away from purples and blues (The Deep's colours) and be yellows, oranges, reds and browns like the amazon river or a South American/African feel.




Just put a break in the two Rs - lines, rivers you get it.



The lines on the first one are meant to represent the concept of the exhibition which is the idea of the water level. The circle on the other one is meant to be like a sun in a valley (v) or look like a tribal marking.


This looks a bit like The Lion King but it has that ethnic look


Because the deep has circles as an element throughout all branding, i thought the river could have lines as its thing, then they will look the same but different you see.

osocio

I found a really good blog called osocio which has lots of social advertising and non-profit campaigns from around the world. It has categories like poverty, race, gender issues, animal rights, discrimination, government and lots more.

www.osocio.org

Design Context Book

I just sent off my book to be published, I am worried that its quite short and I don't know if the bleed and everything was right but I followed the instructions the best I could so I'll have to see when it gets delivered. Here are some pages..