Saturday, 9 May 2009

ALR

This isn't really related to what I'm doing at the moment but I just really like it. I came across this blog by Another Limited Rebellion and it has lots of posts about socially conscious design. This campaign is from the French non-governmental humanitarian organization, supported by the World Health Organization and state-approved, Douleurs Sans Frontières (Pain Without Borders). Like Doctors Without Borders they try to help people with medical and social care in areas where suffering caused by wars, disasters or hunger never ends.
In their campaign they used the treadmill to show the endless suffering of people in places like Africa, Cambodia and Indonesia (each of the images represents one of these.)
This campaign was made in March of 2008 by TBWA/MAP Paris and is meant for raising funds.
"To put an end to endless pain, Make a donation"





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