tutorial

Today I had a tutorial with Justin about The River project. He suggested that I try making my logos look less static and rigid with some sort of swoosh or hint of river/water which I agree with. Also I need to add more colours to my palette because at the moment ive only got browns and yellows but if i had a blue/turqoise/pink i can use these on the animals to make them more striking. also he suggested i should do a poster as if it was the launch, using the identity, animals and colours which will be nice and will give everything more context. I said i was worried about how i would present them at the end because the exhibition doesnt exist yet to take photos of and he said to print the animals large as if they were the panels and have the identity on them too in the corner or something.
Here are the animals which i drew today. I want to maybe include some african/south american patterns onto them when i colour them later.

initial ideas

I just sent off some initial ideas for The River logo. The brief was to make them look like it is in the same family as The Deep but kind of the opposite at the same time because it is the fresh water version. Also it has to look quite sophisticated, not like a sea life centre, and the palette for the whole thing needs to step away from purples and blues (The Deep's colours) and be yellows, oranges, reds and browns like the amazon river or a South American/African feel.




Just put a break in the two Rs - lines, rivers you get it.



The lines on the first one are meant to represent the concept of the exhibition which is the idea of the water level. The circle on the other one is meant to be like a sun in a valley (v) or look like a tribal marking.


This looks a bit like The Lion King but it has that ethnic look


Because the deep has circles as an element throughout all branding, i thought the river could have lines as its thing, then they will look the same but different you see.

osocio

I found a really good blog called osocio which has lots of social advertising and non-profit campaigns from around the world. It has categories like poverty, race, gender issues, animal rights, discrimination, government and lots more.

www.osocio.org

Design Context Book

I just sent off my book to be published, I am worried that its quite short and I don't know if the bleed and everything was right but I followed the instructions the best I could so I'll have to see when it gets delivered. Here are some pages..

ALR

This isn't really related to what I'm doing at the moment but I just really like it. I came across this blog by Another Limited Rebellion and it has lots of posts about socially conscious design. This campaign is from the French non-governmental humanitarian organization, supported by the World Health Organization and state-approved, Douleurs Sans Frontières (Pain Without Borders). Like Doctors Without Borders they try to help people with medical and social care in areas where suffering caused by wars, disasters or hunger never ends.
In their campaign they used the treadmill to show the endless suffering of people in places like Africa, Cambodia and Indonesia (each of the images represents one of these.)
This campaign was made in March of 2008 by TBWA/MAP Paris and is meant for raising funds.
"To put an end to endless pain, Make a donation"

Justification

I just wanted to clarify why my new brief fits into my theme of socially responsible design. 'The River' is a project which will be an extension of The Deep in Hull. It is not a sea life centre. Its an environmental charity, a scientific institution and a base for global research, as well as being an educational and fun day out. Neither of these attractions are for profit, The Deep has won awards including best employer of the Year and was nominated most sustainable tourist attraction. Because of all these values it means i am using my skills in a socially responsible way. Sociallly responsible design doesnt have to mean work for non-profit organisations, community or charity, it means the purpose of your work contributes to the welfare/happiness/education of the audience, and its sole purpose is not about making money.

mina arko

I have been researching everything tribal, south american, aztec and african for my project for The River. I came across Mina Arko who designed this lovely African font. As well as type she does illustration and graphic design and its nice to see someone who crosses over these disciplines.




I really like this, it reminds me of the cut out illustration ive been looking at like Marcus Walters, Paul Rand and Rob Ryan.